I currently lead design for London at London & Partners, where I’m proud to shape the creative direction for one of the world’s most iconic cities.

My journey began at Ravensbourne University, where I studied Digital Advertising & Design and discovered my passion for crafting meaningful digital experiences. After graduating, I began my career as a designer with a creative agency in London, building my skills across print, digital and video where I refined my ability to blend creativity with strategy across multiple brands and campaigns.

After several years in agency life, I made the leap to London & Partners, a move that transformed my career. Over the past six years, I’ve grown from designer to Design Lead, developing high-level skills across branding, UX/UI, motion, and creative art direction. I’ve had the privilege of helping evolve the design identity for London’s global brands, from Visit London, Grow London, London Growth Plan and London Life Sciences Week.

When it comes to my approach, I’m a detail-obsessed creative designer who believes great design lives at the intersection of creativity and clarity. I’m a natural leader who thrives on collaboration and bringing out the best in others. My passion lies in building brands from the ground up, crafting their story, visuals, and tone until they come alive in the real world.

Beyond branding and UX/UI, I have a strong love for video editing and art direction, and I’m constantly pushing myself to learn and evolve creatively.